Hot hair trends for summer

We spoke to TONI&GUY‘s National Creative Director, Katy Reeve, to see what salons are styling for 2017/18.


One of the 2017/2018 hottest trends will be the “cool-girl shag” — a newer version of the ever-popular lob (long bob). We’re moving away from the smooth lobs of stars like Rose Byrne, Olivia Palermo and Emily Stone and adding long and loose layers.


It works by cutting the hair in sections, each with its own unique texture and shape to create the ultimate movement. So while being textured internally, the main perimeter still has that super strong edge that we get from a bob. It gives the entire look a juxtaposed finish.

We’ve seen celebs adopting this trend recently and anyone can achieve it! It’s still important to get the right length for your face shape, hair type and texture, so make sure to consult your stylist. You may also need to consider your lifestyle.

The lob has been a trend for the last few years, it’s an incredibly versatile length and suits most face shapes and lifestyles as it can still be worn up. Layering your lob means you can create an elongated shape, narrowing the look and making the shape look longer.


A huge focus for colour that will be continuing next year will be the art of “colour contouring”.

This involves using colour to maximise or minimise features in the hair and face shape to create the perfect colour for each person, no matter their hair.

Working with freehand colouring, babylights and balayage, each look is completely bespoke. It’s individual and flattering.


Natural textures have been a huge hit on the runway over the last two seasons with models strutting down the catwalks with bespoke looks and natural hair.

This is an easy look. If you have naturally wavy hair, use a sea salt spray to give it more texture and definition.

For a fuller wave its best to blow-dry your hair first, then use an iron to create waves, making sure you keep the ends straighter for a disheveled appearance. Texturising volume spray is an excellent product to add at the end for that matte dry texture.