Why this burger has vegans excited

Are you ready to “meat” the Frankenburger? It looks, tastes and even bleeds like real meat — but it’s actually 100% vegan, made entirely from soy!

Made by San Francisco’s “Impossible Burger”, the difference is in the genetic engineering. The patty is made of soy leghaemoglobin from yeast, which contains a heme protein that gives meat its pink colour and flavour.

Because this vegetable heme is virtually identical to the meat one, the burger actually tastes like meat — and also bleeds, thanks to beet juice.

Pretty soon you won’t even have to regret giving up meat on your meatless Mondays, with soy patties like this one! Welcome to the brave new world.